2015-10-29

Validation Pyramid

A sequence of 5 steps for validating business ideas/models. It is named pyramid, because each step builds upon the steps before. 

The steps are:
  1. Customer Segment
  2. Relevant Problem
  3. Accepted Solution (Problem-Solution-Fit)
  4. Viable Channel
  5. Monetization (Product-Market-Fit)

Whenever a step is validated, all steps with a smaller number are validated as well. E. g.: if your customers can imagine to use your prototype in reality and pay money for it, they must have a relevant problem.

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